How Dr. Martens, Target, Sawyer, Natpar Combat AI Tools Sprawl

With operational AI initiatives expected to continue growing, many CGs and retailers say they are increasingly taking steps to control AI tool sprawl.Dr. Martens, for one, has upgraded its tech stack. More than 70% of its platforms now provide native AI capabilities. The British footwear and apparel company sought guidance from its tech partner, OSF Digital, to help establish a layered hierarchy across its tech landscape to manage AI tools effectively.