Omnichannel Retail Index

The state of digital commerce and omnichannel retail

The 10th Omnichannel Retail Index reveals how retailers and brands across North America, Europe, and Latin America are delivering on the omnichannel promise and rising to meet evolving customer demands.Industry benchmark data and best practice adoption trends will help you prioritize your digital and omnichannel roadmap and ultimately make smarter investment decisions.

What you’ll find in this Global Report:

  • Overall adoption of omnichannel best practices and what it means for your business
  • Must-have features that define a stellar customer experience today
  • Emerging capabilities—like generative AI and differentiated mobile apps—that are gaining traction globally
  • Cross-regional insights highlighting both universal strengths and areas of opportunity

Go deeper with regional and spotlight reports

In addition to the Global Report, the Omnichannel Retail Index offers dedicated regional editions for North America, Europe, and Brazil, providing tailored insights into local best practices and customer behaviors.You can also explore spotlight reports that dive deeper into key focus areas shaping today’s retail experience, including:
  • Customer Experience & Personalization
  • Marketing & Engagement
  • Social Responsibility & Compliance
Discover the full findings
Each year, our consultants benchmark how leading retailers and brands perform against 150+ web, mobile, in-store, and cross-channel capabilities. While the framework of the study remains consistent, the criteria evolve to reflect new technologies, customer behaviors, and best practices. This year’s Global Report not only summarizes the findings but also offers forward-looking insights on trends, projections, and customer expectations to help you sharpen your omnichannel strategy and deliver experiences that truly differentiate.
Discover the full findings ➜
Digital report cover for "The State of Digital Commerce & Omnichannel Retail," featuring ORI 2025.