OSF Digital Optimized Algar Telecom’s Customer Conversion

Optimizing Algar Telecom’s Customer Conversion: From Clicks to Sales

Download the Full Success StoryEstablished in 1954, Algar Telecom is the fifth-largest telecommunications company in Brazil, offering a diverse range of telecommunications and technology solutions. The company currently serves over 1,2 million B2B and B2C customers in 372 cities across sixteen states and the Federal District.To provide an intuitive customer experience, Algar Telecom needed to revamp its legacy ecommerce solution and simplify navigation. The company aimed to adopt a more robust B2C ecommerce platform to enhance the user shopping experience, optimize sales workflows, and implement a zero-code product catalog to reduce time to market. The main goal of this project was to enable customers to make purchases with a maximum of three clicks. Algar Telecom wanted to accelerate its digital evolution by promoting a streamlined and fluid customer experience and generating efficiency through automation and AI.

“Shopping on the Algar Telecom website was an incredible experience. I was able to find what I was looking for quickly and easily.“

Luís M.

Algar’s client

“From my experience in other purchasing processes, I found the site very presentable, and I didn’t notice anything that could be improved. Very good.“

Sandro L.

Algar’s client

A FLUID DIGITAL SHOPPING EXPERIENCE

A person in a blue shirt holds a smartphone in an office environment.

OSF Digital successfully migrated Algar Telecom to Salesforce Commerce Cloud, enabling the company to streamline processes and offer customers a simple and seamless digital shopping experience.OSF assisted Algar in achieving its goal of implementing a modern, full-featured ecommerce solution, delivering:

High scalability and flexibility.
Seamless integration capabilities.
A robust ecosystem enabling comprehensive and cohesive digital transformation.
Improved user experience.

Smiling people enjoying entertainment: a woman with popcorn, a couple watching, and a man listening.

STREAMLINED WEBSITE ATTRACTING MORE CUSTOMERS AND FACILITATING SALES

71%INCREASE IN DIGITAL SALES

20%INCREASE IN ORGANIC TRAFFIC

3-CLICKBUYING EXPERIENCE

ENHANCEDNET PROMOTER CORE

EFFICIENCYTHROUGH AUTOMATION & AI

REDUCEDCOSTS

ONGOING ENHANCEMENTS FOR OPTIMIZED PROCESSES

OSF Digital is committed to continuously improving Algar Telecom's ecommerce solution through our Growth and Evolution program. Future projects defining Algar Telecom’s ongoing innovation will involve the following components:

Marketplace
Hyper-personalized customer journeys
Generative AI
Digital
Social commerce

AI-ENABLED EFFICIENCY

In the Algar project, OSF’s AllAi Productivity platform consistently demonstrated its effectiveness by providing valuable support across various daily activities:

From the discovery to the delivery phase, significantly streamlined and enhanced the workflow of all professionals involved in the project.
Its seamless integration and user-friendly interface greatly facilitated task execution, resulting in improved efficiency and productivity.
The AllAi tool proved to be an indispensable asset, empowering our team to deliver exceptional results that exceeded client expectations.

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:

Increase digital sales and revenue.
Reduce costs and maintenance requirements.
Optimize the user journey, providing a simpler, faster, and more secure user flow.
Boost organic traffic, increase brand awareness and customer engagement.
Enhance scalability across regions, products, and offers.
Become a data-driven company and leverage comprehensive analytics.
Simplify processes and improve productivity through automation and AI.
Reduce the time to market and increase project efficiency.

Download the Full Success Story